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The mission & focus of our sites...
is to build the leading online communities for kids and teens
where they can
- showcase their creative work
- connect with peers
- play family-oriented interactive games
- enter creative and educational contests
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Here's what parents & kids say:
"Thanx! This is a great web site that
I enjoy very much! Continue the good work!!"
-A very satisfied teen
"I personally feel these contests are great for kids. I compliment
you all on the time and energy it takes to conduct such an endeavour."
-Frank Iusi
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"I just wanted to say thanks for the
nice place my kids can go to and I don't have to worry and they
have a blast... good job!"
-Kathleen Wallace
"Hi, just a note to let you know you have a great site. As a mom,
I'm always looking for sites I can guide my sons to."
-Kim Meeks
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Natural connections to goods & services...
abound, our visitors pursue their interests aggressively and aren't
afraid to make online purchases.
They are interested in:
- art supplies
- beauty and skin care products
- clothing
- computer products
- music cds & concerts
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- software
- sporting equipment
- toys and games
- videos
- web services
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demographics
cyberkids.com |
cyberteens.com |
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Gender |
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Gender |
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Female |
58% |
Female |
62% |
Male |
42% |
Male |
38% |
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Age |
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Age |
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Under 7 |
3% |
Under
13 |
5% |
7-9 |
20% |
13-15 |
66% |
10-12 |
61% |
16-18 |
28% |
13-18 |
11% |
over
18 |
1% |
over 18 |
5% |
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Country |
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Country |
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US |
80% |
US |
75% |
Canada |
8% |
Canada |
9% |
Australia/NZ |
4% |
Australia/NZ |
4% |
Other |
8% |
Other |
12% |
More than 8% were referred by a parent to Cyberkids.
83% asked to be included in our Cyberkids mailing
list.
Source: Cyberkids Connection registration data |
In a survey of Cyberteens registrants, 32% who responded
said they have made online purchases, and 62% said
they plan to make purchases online.
Source: Cyberteens Connection registration data &
online shopping survey |
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editorial content
- is carefully segmented by age and interest areas
- features user-centric creativity forums, including:
- "Zeen" and "Kidzeen" magazines featuring articles,
stories and poems by young writers
- galleries showcasing young artists' work
- games and puzzles
- designed by kids and teens
- includes the #1 online message boards for kids and teens,
where ads can be targeted by subject
- includes Shockwave games by top developers
- features a "Launchpad" of links to other sites, categorized
by subject
- includes "Contest Zone", containing info on creativity
contests for young people
- includes award-winning "Young Composers" - the only
site of its kind, featuring original music by young people
(ads on this site purchased separately)
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press
Advertisers:
"Cyberkids has performed phenomenally for us. One of our current
campaigns is for a very large corporate client with a new ecommerce
site targeted at parents interested in quality educational toys.
Both the banner click-through rates and the cost per click have
been excellent compared to other family and kids sites."
-Randy Schwartz, Media Planner, IN2
"Cyberkids and Cyberteens helped us execute a major multi-level
promotion that got results, generating high click-through traffic
to our site and customer excitement about our new product."
-Jeffrey Nuzzi, DreamWorks Interactive
"I think you put together a great campaign on Cyberkids for Disney's
Daily Blast!"
-Greg Reichert, I-Traffic
Contest Sponsors:
"We chose to work with Cyberkids and Cyberteens because the content
is cleanly divided. We knew that we were hitting our target market
without buying adjacent markets that we didn't need."
-Karen Pettit,
Education Marketing Mgr., Compaq
"It is so obvious when you compare Cyberkids and Cyberteens to
other sites for kids that the difference is in the authorship...We
sponsor creativity contests on these sites because we know we
reach a creative, engaged young audience."
-Lynn Christensen, PR Director,
Brøderbund Software, Inc
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Cyberkids:
"Awesome online kids magazine, chat area and forum for kids, and
launchpad for other web sites make this site a must for all browsers...
A terrific use of the medium... Definitely look this one up."
-Cara J. Copperman, iGuide
"Cyberkids packs fiction and artwork by teens and children, Shockwave
animation shorts, games and bulletin board services into clean,
warm displays. The short stories and articles are funny, honest,
and told from a kids perspective... 4 stars."
-NetGuide
Cyberteens:
"Community is flourishing at Cyberteens. Utterly delicious, sophisticated
and savvy,"
-C/Net's Best of the Web
"Very imaginative and fantasia-like,"
-The New York Times
Young Composers:
"A sighting like this couldn't be done in any other medium. It
makes you feel good about the web."
--G.David & T.Martin, Project Cool Award
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awards
"4 star site
(highest rating)," |
Magellan
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"Top 200
on Planet," |
2ask Best
of Web Award |
"Top Pick,"
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Microsoft
Magazine |
"Outstanding,"
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Webcrawler
Select |
"Site To
Visit," |
Teen Magazine,
1997 |
"Dynamite
Site of the Night," |
NetZone,
1996 |
"Thumbs Up
Award," |
Teenagers
Circle (Malaysia) |
Macromedia
Shocked Site of the Day |
Macromedia
Inc. |
CLICK Cool
Site |
CLICK,
1996 and 1998 |
Top 100 Educational
Web Site |
The Education
Source, 1999 |
StudyWeb Excellence
Award |
StudyWeb,
1999 |
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advertising opportunities
Site Statistics
Registered "subscribers"
Our list of registered visitors has doubled each year. We earn unusually
strong customer loyalty, as demonstrated by the growing list of registrants.
Registered visitors help us obtain precise demographic data on each
site's population as well as enable "push" marketing through regular
two-way contact.
Monthly cirulation (based on January 1999 analysis)
Quantity
per month |
cyberkids |
cyberteens |
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|
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Page
views: entire site |
2.6
million |
1.1
million |
Page
views: home page |
591,000 |
56,000 |
Estimated
number of visitors* |
102,000 |
38,000 |
Estimated
number of visits* |
160,000 |
68,000
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*These are conservative estimates due
to the difficulty of identifying AOL and Prodigy users |
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cutting edge cross promotions
- Sponsor buttons
- Banner ads in these top areas
- homepages
- messageboards
- games
- launchpad
- art galleries
- Shockwave movies
- e-zines
- contest zone
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- Daily sweepstakes
- Major promotions that involve daily banner ads and a
full page ad are integrated throughout one or both of
the sites; visitors automatically register for the weekly
drawing of advertisers prizes. Winners' names are posted
in the Winners Circle each week for a period of six weeks.
- Annual writing, art, and multimedia contest sponsorships
- Each year, we host major contests for kids and teens,
including an international writing and art contest and an
international multimedia contest, inspiring participation
through impressive prizes and the potential for Web fame.
Prizes have included flagship products from Compaq, Apple,
Wacom, Br¿derbund, Hewlett Packard, etc. Sponsors covet
spots in the Contest Zone, where multiple full-page contest
ads garner heavy traffic for eight straight months.
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ad rates
**We're often running promotions and pricing specials, so please
call or email
for the most current rates.
"Cyberkids has performed phenomenally
for us... Both the banner click-through rates and the cost per
click have been excellent compared to other family and kid sites."
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-Randy Schwartz, Media
Planner, IN2
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cyberkids, cyberteens & young composers requirements
Deadlines for creative
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image ad: |
2 days prior to run date |
rich media ad: |
3 days prior to run date |
sponsorship: |
30 days prior to run date |
Banner ad specifications
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banner sizes: |
468 x 60 pixels, 15K
maximum file size, 120 x 90, 8K max file size |
banner image: |
JPEG, GIF, GIF 89, web-safe
colors |
interactive banners: |
Shockwave, Java, HTML,
call for details |
number of creatives: |
no limit |
Tracking reports
- view statistics on your campaign at any time, using a Web browser
- receive reports by fax weekly upon request
Long-term sponsorship of branded content in key site area plus home
page link:
- pricing and terms vary depending on advertiser needs - call for
more info
- game sponsorships are available for games in the Cyberkids & Cyberteens
game arcades - call for pricing
Publisher reserves the right to refuse, at its sole discretion, any
advertising.
The ad offer is conditional upon Able Minds, the
publisher of Cyberkids and Cyberteens, approving
any prospective ad, and any centralized serving system advertiser
proposes to use, to ensure that it is appropriate for the site(s).
Able Minds reserves the right to refuse, at its sole discretion, any
advertising. These rates and terms are subject to change without notice.
We have a variety of creative ways to assist you in meeting your advertising
goals and budget and look forward to discussing your unique advertising
needs further.
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